Jesse Liberty has written a very nice article on My for O'Reilly's OnDotnet.com. He starts with a theme we've seen a lot of over the years:

For a couple of years now, I've been touting the Microsoft-endorsed sentiment that it really doesn't matter if you program in C# or in VB.NET, since both are just syntactic sugar layered on top of MSIL (Microsoft Intermediate Language, the true language of .NET).

But then adds:

That appears to be changing a bit with Whidbey.

He then talks about some of the features you'll get with My. He concludes with:

The My object has made creating this application almost absurdly easy. [...] VB 2 has taken a dramatic lead in Rapid Application Development with the My object.

Go check it out!